Foster Farms debuts Dori™, a QR code virtual assistant in the fresh chicken case
DORI™ mobile platform streamlines poultry shopping, offers exclusive savings, simplifies labeling terms and serves up recipe inspiration in-store
LIVINGSTON, Calif. – Today, Foster Farms introduces DORI™, a new, interactive on-package QR code that is designed to make shopping for chicken easier. In her friendly Bitmoji style, DORI™ connects consumers to exclusive savings, more than 500 fresh chicken recipes, a guide to poultry labeling terms and more. DORI™ is accessible via smartphones wherever Foster Farms fresh chicken is sold. DORI™ debuts across all Foster Farms fresh chicken lines including Fresh and Natural, Simply Raised and Organic products.
With the iOS 11 and Android updates that enable QR scans directly from smartphone cameras, a QR code resurgence is predicted by technology industry analysts. According to a study from Juniper Research, approximately 1.3 billion QR code coupons were redeemed via mobile phones in 2017. This number is expected to grow to 5.3 billion by 2022. DORI™ is paving the way for greater access to information and savings in the fresh poultry case.
“As more shoppers and retailers embrace scannable technology, including QR codes, we see DORI™ as a new channel to deliver information about our products and reward our loyalists,” said Ira Brill, director of communications for Foster Farms. “People are looking for convenience and savings and want to know more about where their food comes from. DORI™ is a new tool for us to share information that our consumers care about.”
Foster Farms will be supporting the DORI™ roll out with in-store point of purchase signage, social media support as well as other marketing activity such as flash sales and promotions. The company expects to expand DORI™ to all its other product lines by 2019.
About Foster Farms
Since 1939, West Coast families have depended on Foster Farms for premium quality chicken and turkey products. Family-owned and operated, the company continues its legacy of excellence and commitment to quality established by its founders, Max and Verda Foster. Foster Farms specializes in fresh, all-natural chicken and turkey products free of preservatives, additives or injected sodium enhancers. Based in California’s Central Valley, with ranches in the Pacific Northwest, the company’s fresh chicken and turkey are produced in or near each region served. Foster Farms also produces delicious pre-marinated, ready-to-cook and fully cooked products that meet the quality and convenience needs of today’s home cooks, retailers, warehouse clubs and foodservice customers. The company’s commitment to excellence, honesty, quality, service and people is a source of great pride, and, a longtime family tradition.
Food safety is Foster Farms’ highest priority and the company would like to remind consumers to always follow safe handling, preparation and storage guidelines for the preparation of fresh poultry products. All fresh poultry products should be cooked to an internal temperature of 165 degrees Fahrenheit as measured by a meat thermometer to ensure safety. Visit www.fosterfarms.com to learn more.