Foster Farms launches "Feels Good to be Free Range" digital advertising
“Simply Raised” Makes Free Range Chicken Widely Available on the West Coast
LIVINGSTON, Calif. – With the Fourth of July fast approaching and summer grilling in full swing, Foster Farms launches its “Feels Good to Be Free Range” digital ad campaign, making free range chicken widely available to millions of West Coast consumers. Free range chicken is no longer just a niche item found at specialty stores. Foster Farms’ Simply Raised, No Antibiotics Ever free range chicken is now available at leading supermarkets from San Diego to Seattle.
“Consumers are increasingly interested in where their food comes from and how it is raised,” said Helen Kurtz, Foster Farms Chief Marketing Officer. “Simply Raised is already grown without antibiotics, farmed locally and certified by the American Humane Association, so it was a natural next step to provide outdoor access for our flocks and raise them free range. Our new advertising and refreshed packaging shine a light on a great choice for chicken, that’s now even better.”
Debuting July 1, the new digital ad campaign features two :15- and :30-second spots and will run on streaming platforms such as Hulu, Roku and YouTube with integrated social media content. The ads celebrate the freestyle dance moves of Foster Farms Simply Raised No Antibiotics Ever chickens set to 90’s pop music. The campaign was developed by Deutsch Los Angeles, Foster Farms’ creative agency since 2015.
“We’ve always tried to bring a smile along with great chicken to our consumers,” Kurtz added. “What’s new is an all-digital approach to media that enables us to reach them at home, online, on the go and in-store.”
To make Foster Farms Simply Raised free range chicken part of this summer’s menu, find recipes for Grilled Chicken California Quinoa Bowls and more at fosterfarms.com.
The new ads can be viewed at youtube.com/FosterFarmsBrand.
About Foster Farms
Since 1939, West Coast families have depended on Foster Farms for premium quality chicken and turkey products. Family-owned and operated, the company continues its legacy of excellence and commitment to quality established by its founders, Max and Verda Foster. Foster Farms specializes in fresh, all-natural chicken and turkey products free of preservatives, additives or injected sodium enhancers. Based in California’s Central Valley, with ranches in the Pacific Northwest, the company’s fresh chicken and turkey are produced in or near each region served. Foster Farms also produces delicious pre-marinated, ready-to-cook and fully cooked products that meet the quality and convenience needs of today’s home cooks, retailers, warehouse clubs and foodservice customers. The company’s commitment to excellence, honesty, quality, service and people is a source of great pride, and, a longtime family tradition. For more information, visit www.fosterfarms.com.
###
Editor’s Note: For links to the new ads, photography and interviews, please contact Fineman PR at 415-326-3199 or media@finemanpr.com.
