Foster Farms Enters Premium Lunchmeat Category with New Line of Lower Sodium, All Natural Sliced Turkey

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LIVINGSTON, Calif. – Foster Farms is introducing a new line of premium All Natural Sliced Turkey lunchmeat available now at retailers throughout California and the Pacific Northwest. The product is available in two flavors, Slow Oven Roasted Turkey Breast and Honey Roasted & Smoked Turkey Breast.

Foster Farms All Natural Sliced Turkey is free of nitrates and nitrites and 98 percent fat free. Simply roasted, sliced and packaged, the new line of premium turkey lunchmeat is made with 100 percent turkey breast and contains no chemicals, preservatives, artificial ingredients or colors. The Slow Oven Roasted Turkey Breast has 35 percent less sodium than the average sliced turkey breast.1

“We wanted to create a new line of premium lunchmeats that boasted nutritional benefits without sacrificing great taste or quality,” said TJ Johnson, director of marketing for Foster Farms turkey. “More consumers are looking for natural food options without preservatives, nitrates or nitrites, and we take pride in meeting that demand with our new premium line of Foster Farms All Natural Sliced Turkey lunchmeat. We have received great feedback from consumers who love the product taste and appreciate the lower sodium content.”

The product comes in convenient eight-ounce, re-sealable packages and retails for $5.99. Foster Farms uses a high-pressure pasteurization (HPP) process for its All Natural Sliced Turkey which eliminates the need for any and all preservatives while maintaining optimal taste and freshness.

Foster Farms was founded as a backyard turkey ranch in 1939. In 1993, it expanded its turkey production to include a complete line of turkey products – from ground turkey to lunchmeats. Turkey represents a growing portion of the company’s overall business. Last week, Foster Farms introduced organic ground turkey and organic whole turkeys will be available in time for Thanksgiving. For more information about Foster Farms All Natural Sliced Turkey, including nutritionals and money-saving coupons, visit www.thebestturkey.com.

About Foster Farms

Since 1939, West Coast families have depended on Foster Farms for premium quality, locally grown poultry products. Family-owned and operated, the company continues its legacy of excellence and commitment to quality established by its founders, Max and Verda Foster. Foster Farms specializes in fresh, all-natural chicken and turkey products free of preservatives, additives or injected sodium enhancers. Based in California’s Central Valley, Foster Farms operates ranches throughout California and works with more than 32 family farms in the Pacific Northwest. Foster Farms is the leading producer of organic and antibiotic-free poultry on the West Coast. The company also produces delicious pre-marinated, ready-to-cook and fully cooked products that meet the quality and convenience needs of today’s home cooks, retailers, warehouse clubs and foodservice customers.

1Based on USDA Data for Sliced Turkey Breast http://ndb.nal.usda.gov/ndb/foods/show/1666?manu=&fgcd