PRESS CONTACTS

For information about Foster Farms, interview requests and media inquiries, please contact Michael Fineman or Lorna Scharton:

Michael Fineman, Fineman PR
415.392.1000 ext. 21 Mfineman@finemanpr.com

Lorna Bush, Fineman PR
415.392.1000 ext. 39 LornaBush@finemanpr.com

Press Room

FOSTER FARMS TURKEY EXPERTS
Cooking Advice, Turkey Tips and Healthy and Delicious Recipes Available by Phone and Online

10/22/2007
LIVINGSTON, Calif.– How do you stuff and roast the perfect turkey, drum up delicious gravy, or “brine” your bird this Thanksgiving holiday? Foster Farms answers these questions and more this season with the return of its free, around-the-clock Turkey Helpline 1-800-255-7227 and expanded informational Web Site www.fosterfarms.com. In addition to providing fool-proof turkey tips, this year’s helpline offers hints to “Savor the Season,” with expert holiday entertaining advice, delicious traditional recipes for everything from the centerpiece turkey to side dishes, and healthy low fat and low-carb dishes to please every guest.

In keeping with an annual company tradition, in the weeks leading up to Thanksgiving and all day on Thanksgiving Day, November 22, Foster Farms turkey specialists will be on call to provide thousands of home chefs with tasty recipes, fool-proof cooking instructions and important consumer safety guidelines.

From November 14 to November 26, including Thanksgiving Day, the Foster Farms Turkey Helpline may be accessed 24-hours a day, seven days a week by calling 800 255-7227. The Turkey Helpline is staffed by live operators and provides consumers with tips to help make their turkey dinners a success. Prior to November 14 and after November 26, the Foster Farms Turkey Helpline is available Monday through Friday between 8:00 a.m. and 5:00 p.m. PST. The self-help online resource at www.fosterfarms.com remains active throughout the year.

“An annual event like Thanksgiving dinner requires a great deal of organization and planning,” said Teresa Lenz, Foster Farms’ consumer affairs manager. “Our goal with the Turkey Helpline and Web site is to help Thanksgiving chefs create the perfect centerpiece for their holiday table – a flawless, wholesome and delicious Foster Farms turkey.”

Last year, more than 4,000 consumers contacted the Foster Farms Turkey Helpline during the holidays, with over 2,000 inquiries on Thanksgiving Day alone. The popular service has grown every year, and Foster Farms encourages cooks to call the toll-free number with any question or concern - large or small.

The Foster Farms Turkey Helpline answers chefs’ questions and also provides holiday meal suggestions, thawing times, basting and roasting techniques, cooking instructions, servings-per-pound calculations, step-by-step carving instructions, nutritional information, food safety tips, and even recipes for turkey leftovers.

As part of this complimentary service, Foster Farms also offers a holiday brochure containing easy and delicious recipes for holiday cooks, available at grocery stores, on the Web and by phone.

  • “Savor the Season” brochure - Learn from the pros how to cook and carve a holiday turkey. Includes a traditional turkey recipe with a citrusy twist and delicious appetizer recipes – perfect for holiday entertaining throughout the season!

    -30-

    About Foster Farms
    Foster Farms whole turkeys are locally grown to be 100% natural without added hormones, steroids, salt, chemicals or artificial taste enhancers. Foster Farms’ Turkey Helpline has helped more than 4,000 home chefs each year, with more than 2,000 calls usually taking place on Thanksgiving Day alone.

    Founded by Max and Verda in 1939, Foster Farms remains family owned and operated to this day. The company has stayed committed to providing the highest quality fresh, locally grown chicken and turkey to consumers in the West. Foster Farms specializes in producing high quality fresh poultry products that are all natural with no preservatives or sodium-based additives, in addition to a full line of other delicious poultry products. The company produces and delivers premium quality poultry products to retailers, warehouse clubs and foodservice customers throughout the West. The Foster Farms Web site at www.fosterfarms.com offers thousands of delicious recipes for all seasons, categorized by preparation time, ingredients, nutrition attributes, and more.
    !!